Teens especially millenials are fan of using dating app. Here's the thing, there is a new app launched here in the philippines and it's called Bumble, the woman-first online connection platform that empowers all women to make the first move in dating, friendship and professional networking, officially announced their arrival in the Philippines, with an exclusive soiree held at Whitespace Manila. 

A celebration of women who #MaketheFirstMove in all aspects of their lives, the launch introduced the Bumble app, along with its three modes: Bumble Date for those seeking romantic relationships, Bumble BFF for those wanting to make new friendships, and Bumble Bizz for those looking to grow their professional network. Founded by Whitney Wolfe Herd as a way to challenge the antiquated rules of dating, the platform is known for its unique proposition of requiring women to send the first message. Bumble is on a mission to shift old-fashioned power dynamics, and promotes equality, kindness and respectful interaction, building a safe online community for users to build new relationships.

Representing the brand at the launch were Michelle Battersby, Bumble’s Associate Director for Asia Pacific; Alex Suarez, Bumble Philippines’ Country Lead; and Charlotte Fleming, Bumble Australia’s Marketing Manager. “We’re so excited to officially launch Bumble in the Philippines, our first country in Southeast Asia,” says Battersby. “We love how Filipinos are becoming more progressive when it comes to gender roles, and see this is a great opportunity to remind them to make the first move in all aspects of their lives.”

Women like Patricia Henson, Laureen Uy, Mari Jasmine, Ara Arida, Katz Salao, Yanna Cowper, Bea Marin, Kush Obusan, Kas Perez, and Sam Corrales, were also present to share their own experiences of how they took charge, and pursued something they really wanted. “One moment in my life when I made the first move was when I started my business and passion project, Costa Swimwear,” shares Henson. “Starting it out was difficult but I just always trust in my gut and was confident in making all my moves. I always believe that if there's something you want that you can't find, it’s up to you to make it happen.”

Attendees were also treated to a wide array of activities to help inspire confidence in them to make the first move. Key photo moments styled by Moss Manila were spread across the event space, starting with the Yellow Forest entrance, a walkway lined with trees with amber leaves. Other photo areas included a honeycomb-inspired wall and separate spaces representing the different Bumble modes.

New users also received some tips on how to make their profiles stand out at the Bio Bar, including how to best describe themselves and select the most eye-catching photos, the key to making the perfect first impression.

While dancing the night away to beats by DJ Jess Milner, guests also got buzzed with specially crafted cocktails at the Queen Bee Bar. They could select either the Queen Bee, a lemon-infused gin-based drink with a dash of honey for that perfect amount of sweetness, or the Buzzed on You, a vodka-based drink mixed with hibiscus tea for a the right balance of floral and fun. A bespoke menu prepared by Cibo di M also included several stations for grazing, carving, and pasta.

Since its launch in 2014, Bumble has amassed over 50 million users from around the world, has inspired over half a billion women-led first moves and over four billion messages sent, and is one of the fastest growing social connection apps.

Ladies, there’s never been a better moment to meet and connect with new interesting people. Download Bumble now for free in either the App Store or Google Play, because one first move could change your life.

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About Bumble:

Bumble, the women-first social networking app, with over 50 million users, connects people across dating, friendship and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression or bullying. Bumble is available in 150 countries. Since 2014, Bumble has facilitated over half a billion women-led first moves and over four billion messages sent. Bumble is free and available in the App Store and Google Play.